Love Your Website with Sprinkles of SEO

Hi hi hi, friends! Got a funny one for you today. You know how sometimes we just hate our websites? We avoid them, neglect them and feel the stress rising when we think about them… that’s been an all-too-familiar feeling for me to be honest.

What if I told you we don’t have to start SEO from a place of stress or overwhelm? What if you could begin with clarity and calm? Imagine how much easier it would be to make changes—and actually fall in love with your website again and begin showering it with sprinkles of SEO changes and updates!

Love Your Website with Sprinkles of SEO | Lucky 44 | SEO Agency Sunshine Coast

What is Ho’oponopono?

(And why the heck are we applying it to SEO?)

Ho’oponopono (say it with me: HOH-oh-POH-no-POH-no) is an ancient Hawaiian healing practice that focuses on cleansing negative energy, taking responsibility, and creating harmony—hello mindset shift!

It’s made up of four beautiful affirmations:

  1. I’m sorry

  2. Please forgive me

  3. Thank you

  4. I love you

And today, we’re going to sprinkle that magic all over your neglected and unloved website.

The Four Parts - Let's Apply Them to Your Website

You can't SEO what you hate. You cannot optimise a website you secretly hate.

The energy you bring to your website matters. If every time you look at it, your face scrunches up and your vibe drops to zero, then guess what? You’ll avoid it. You won’t make updates. You’ll resist the very changes that would help your business thrive online.

So let’s shift the energy….

SEO Services Australia | Lucky 44 | Sunshine Coast SEO Agency

Step 1: “I’m Sorry” — Acknowledge and Accept

Open up your website. Yep, do it now.

Now say (out loud, if you're brave) something like:

“I’m sorry, website, if you’re not working the way I want you to. I’m sorry I’ve been neglecting and ignoring you. I’m sorry that you’re a low priority in my business. I’m sorry I haven’t updated in months and you’re really slow.”

This isn’t about shame. It’s about acknowledging what is.

Maybe you’ve avoided the backend because it overwhelms you. Maybe you hired a web designer years ago and haven’t touched it since. Whatever the reason—just own it with love.

Step 2: “Please Forgive Me” — Let Go of Guilt

“Please forgive me for not taking care of you, for not updating my service or product pages, for letting my homepage collect cobwebs.”

Forgiveness is powerful.

Forgive yourself for not being a tech wizard. Forgive yourself for not knowing SEO. You’re here now. You’re learning. That’s everything.

If you’re ready to get started, head over to our blog page — there’s a bunch of simple, easy SEO tips waiting for you there.

Website SEO Services Sunshine Coast | Lucky 44

Step 3: “Thank You” — Practice Gratitude for What You’ve Got

Even if it’s not perfect... your website exists. That alone is worth celebrating.

“Thank you, website for giving me a home on the internet. For letting people find me and connecting me with my lovely clients/customers. For showing off my services—even when I haven’t looked at you in six months.”

Gratitude shifts your energy instantly. And from that place, SEO becomes fun again.

Step 4: “I Love You” — Bring the Love Back

I want you to fall back in love with your website. Wobbly bits and all. Outdated pages? Typos? Crusty navigation bar? Who cares. You can fix all of that later.

“I love you, website. I love the business you support. I love the connections you help me create.”

Love is a high-vibe frequency. When you love your website, you show up differently. You make tweaks. You get curious. You might even open up Google Search Console (wild, I know).

SEO Services Sunshine Coast | Lucky 44 | SEO Agency Australia

How to Show Your Website Some Love (a.k.a. SEO!)

Once your energy’s aligned, it’s time to roll up those sleeves.

Here’s a list of small, loving actions to start with:

  • Update your homepage — make sure it reflects where you’re at now

  • Add internal links between your service pages and your blog (Google loves this!)

  • Check your metadata – are your page titles and meta descriptions doing their job?

  • Optimise your images — give them clear filenames, compress them for speed, and don’t forget your alt text (yes, it matters!).

  • Write a fresh blog post — just one!—share something helpful, personal, or insightful—Google loves new content and so do your people

  • Update your bestselling product page — give it a little polish by refreshing the copy, updating the images, and making sure you have all the juicy details (size, colour, material, price)

Don’t pressure yourself to do all these at once. Picking one or two is enough. Give yourself the time to chip away at the list to avoid the overwhelm.

Website SEO Audit Australia | Lucky 44 | Sunshine Coast SEO Services

Need Help With Your SEO?

At the end of the day, you don’t have to figure it all out on your own. SEO doesn’t have to be confusing, overwhelming, or something you keep putting off.

If you need a hand with giving your website the love and improvements it needs, here’s how we can work together:

Book a Website SEO Audit

We do a full audit of your website, fix any errors we can (think techy stuff like site speed, broken links, and backend hiccups), and get your technical SEO sorted. Then we go through your report step-by-step, and I show you exactly what’s working on your website, what needs love, and what to do next. You’ll walk away feeling clear, confident, and actually excited to make changes.

Book Standard Website SEO Audit, Fix & Refresh

Join My Online SEO Course

Learn the SEO basics (and beyond) at your own pace, in plain English. It’s practical, friendly, and made for real humans, not robots.

Buy DIY Online SEO Course

Book a 3-Hour SEO Coaching Session

Just you and me, diving into your website together. We research your industry, sniff out your best keywords, and make a plan that actually feels doable. You’ll walk away with a clear, actionable to-do list tailored to your business and where you’re at. No jargon. No guesswork. Just real, practical steps you can start implementing straight away. It’s like having your very own SEO GPS (with me riding shotgun!).

Book a 3hr SEO Coaching Session

SEO Coaching Australia | Lucky 44 | Tanya Northey

Shift the Energy, Then Start the SEO Magic

You don’t need a perfect website to start showing it some love. You just need a little mindset shift, a fresh perspective, and maybe a cheeky bit of ho’oponopono energy.

Remember: SEO isn’t about being the most technical or ticking every box overnight. It’s about caring for your website like it’s part of your business family—because it is. Whether you’re updating one page, writing a new section on your homepage in ages (or ever), or finally getting your images sorted, it all counts. Every tiny step moves the needle.

And if you need a hand along the way? I’m right here, cheering you on. Contact me if you need help with your SEO.

Big love,

Tanya x 💛

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